Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
Performance Marketing.
E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
Digital Marketing
Cyber5 Paid Media Prep: Start in September, Win in November
Cyber5 can drive nearly a third of November e-commerce revenue. Here's why your Google and Meta ads need prep months before Thanksgiving.
Social Media
Paid Amplification: Buying Reach for Organic Winners
How Meta, TikTok, YouTube and LinkedIn turn proven organic posts into paid media—and why budget is shifting from creator fees to distribution.
Digital Marketing
Shoppable Ads Are Rewiring CTV and Performance Marketing
How shoppable units collapse the funnel and why cross-screen attribution is now the real performance battleground.
Social Media
Social Media for Business: 2026 Strategy That Works
Hootsuite’s 2026 guide frames social media as a business engine for awareness, leads, and retention. Here’s what to steal for your strategy.
AI in Marketing
Datasea AI Agents Hit $89.4M Usage Run-Rate Potential
Datasea signs five AI agent marketing deals with usage-based billing. Here is why the recharge-consume-settle model matters for growth teams.
Digital Marketing
Why Your CRM Is Now the Core of Paid Media
CRM is no longer just sales software. It now feeds hashed audiences and offline conversions to Google, Meta and TikTok ads.
