Digital Marketing
Mine Competitor Reviews to Write Better PPC Ads
Negative reviews reveal customer pain points. Use AI to turn competitor complaints into validated PPC ad tests and landing page messages.
PPC.
Digital Marketing
Google Ads Now Benchmarks Your Spend Against Peers
Google Ads is rolling out a Spend Benchmarks report that shows weekly ad spend and clicks versus similar businesses. Here's how to use it wisely.
Digital Marketing
Affiliate Brand Bidding: The Hidden Revenue Leak to Catch
Affiliate conversions can look great while brand bidders capture demand you already created. Here's how to spot the leakage before it drains your program.
Digital Marketing
Google Suspended 38x More US Ad Accounts Than TV Advertisers
A TV trade group says Google suspended 3.3 million US ad accounts in 2025, versus 86,800 TV brand advertisers. Here's what marketers should question.
AI in Marketing
Google Ads AI Needs Guardrails, Not Blind Trust
Mike Ryan on AI Max mistakes, over-segmentation, and why advertisers should verify automation instead of trusting headline performance.
Digital Marketing
Matt Van Wagner on What PPC Still Gets Wrong
The paid search veteran on automation, broad match defaults, Google's incentives and why advertisers must verify every recommendation.
Digital Marketing
Paid Search After AI Overviews: Fight, Influence, Generate
AI Overviews are changing search economics. Here’s how to split paid search queries into fight, influence, and generate-demand buckets.
Digital Marketing
Local Services Ads to Performance Max: Audit Before You Migrate
Google is moving Local Services Ads into Performance Max. The key audit: export reports, verify tracking numbers, review budgets, and watch lead quality.
Social Media
Facebook Lead Costs Flat at $27.39; Traffic CPC Drops to $0.60
WordStream's 2026 Facebook Ads benchmarks show traffic CPC down to $0.60 and lead costs nearly flat at $27.39. Industry gaps matter more than averages.
Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
