Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
PPC.
Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
Digital Marketing
Google Ads: 6 PPC Lessons Ahead of BFCM
Google's ads product team just busted a big PPC myth: changing targets or budgets does not reset Smart Bidding. Here are six tactics for BFCM.
Digital Marketing
Search and social still argue over who found the customer
PPC Land frames search vs social attribution as an old rivalry. Here's why last-click keeps the fight alive and what to do instead.
Digital Marketing
Google Ad Growth Slows to 10.5%; AI Mode Ads Hit 10 Markets
Google's ad engine grew 10.5% while Search queries surged inside AI Mode. Here's the ad expansion Google is betting on next.
Digital Marketing
8,000% ROI in One Month Wins ADSQUIRE PPC Agency of the Year
Search Engine Land named ADSQUIRE its 2026 PPC Agency of the Year after a legal campaign returned 8,000% ROI on $4,000 in ad spend in one month.
Digital Marketing
Why Hitting Google Ads Targets Can Stall Business Growth
Smart Bidding can hit tCPA or tROAS while revenue stays flat. Here is why the target box became an instruction, not a suggestion.
Digital Marketing
Google Ads: Set Search Partner Spend to 0%
Google now lets advertisers cap Search Partner Network spend by share — and PMax can go to 0%. Here’s what changed and how to test it.
Digital Marketing
Google Ads Now Writes Your Review Summaries in 4 Markets
Google Ads now writes positive-only review summaries for Search ads in 4 markets. Advertisers can't edit the copy, and Google controls when it appears.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
