Digital Marketing
Google Shopping CSS: The Hidden Margin in EU Ad Costs
European Shopping and Performance Max campaigns already run through a comparison shopping service. Here's what the CSS layer means for bids and ROAS.
PPC.
Digital Marketing
Google Ads Keywords Have Become an AI Matching Layer
Google has begun converting legacy broad match campaigns to AI Max, and exact match now follows meaning over literal text. Here’s what to audit.
Digital Marketing
What Preliminary Injunctions Mean for Ad Tech Stacks
Court orders are deciding ad budgets, retail data access and AI agent traffic before trials finish. Here’s what digital marketers need to know.
Digital Marketing
Microsoft Ads Drops Max CPC From New Automated Campaigns
From Oct. 1, Microsoft Advertising kills Max CPC on new standalone automated bidding campaigns. Here's what changes and how to prep before the holidays.
Digital Marketing
Google Ads AI Dashboards Roll Out to Some Accounts
Google Ads AI Dashboards are appearing in accounts, turning text prompts into visual reports with real-time AI summaries. What it means for your reporting.
Digital Marketing
ChatGPT Ads at 6 Months: Still No Benchmark for ‘Good’
Six months into ChatGPT Ads, CPCs range from under $3 to $23 and OpenAI has published no benchmarks. Here's how to test the channel without guessing.
Digital Marketing
When the Buying Job Outgrows Your Ad Platform
PPC Land argues the media buying job outgrew the buying platform years ago. Here is what that means for your ad stack, workflows and 2026 hiring plans.
Digital Marketing
In-Housing vs Agency: A Debate That Refuses to End
PPC Land argues the in-housing debate was never settled. Here's a practical framework for deciding what to own, what to rent and what to hybridise.
AI in Marketing
Reinforcement Learning Is Now Running Your Ad Bids
Reinforcement learning quietly powers Smart Bidding, Meta ranking and DSP optimisation. Here's how the loop works, and where it fails advertisers.
Digital Marketing
CTR Is Breaking: Why Your Click-Through Rate Lies
Click-through rate looks simple: clicks divided by impressions. In 2026 the numerator, the denominator and the benchmarks are all moving. Here's what to do.
