AI in Marketing
ChatGPT Ads expands to 89 countries and 100K advertisers
OpenAI expanded ChatGPT Ads to 26 more countries, taking the ad surface to 89 markets and a cumulative 100,000 advertisers. Here's what marketers need to know.
PPC.
AI in Marketing
Google gives PMax advertisers 6 weeks to opt back out
New Performance Max campaigns will extract landing page images by default even if account-level Dynamic Images is off. Six weeks to fix your payloads.
Digital Marketing
Google Adds US, Canada to 42-Country Financial Ad Check
Google will require US and Canadian financial advertisers to prove licences in early 2027. Here's what to prepare before the rollout.
Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
Digital Marketing
Your Martech Stack Assumes You Already Know the Basics
PPC Land's Luis Rijo flags a blind spot: every tool in your stack presumes you already arrived with the fundamentals. Here's what that means for teams.
Digital Marketing
After 10,000 Articles, PPC Land Turns Budgets Into a Game
PPC Land's new game asks readers to follow the budget and spot who really runs the account. Here's why that drill sharpens performance marketers.
Digital Marketing
Google Ads: PMax Search Partner Spend Can Be 0%
Ginny Marvin confirms PMax advertisers can cap Search Partner spend at 0%, and API support is live at launch—contrary to Google's help page.
