Digital Marketing
Adthena Tool Diagnoses Why Search CPCs Spike
Adthena's Decision Intelligence pairs your Google Ads account with competitor auction data to rank fixes for rising CPCs and falling conversions. Here's what marketers should know.
PPC.
Digital Marketing
Black Friday Cost Per Order Fell 18% Despite 36% CPM Rise
Billy Grace's 2026 Black Friday Playbook shows median CPM jumped 36% during peak week, yet cost per order fell 18%—and attribution drives the story.
Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
Digital Marketing
Why a Campaign Passes Through a Dozen Systems Before It Runs
PPC Land's latest game visualizes ad ops complexity: a campaign touches a dozen systems before launch. Here's what marketers should audit.
Digital Marketing
Google Ads Customer Lifecycle Goals: Use the 1% Rule
Customer Lifecycle Goals can sharpen Google Ads targeting or quietly inflate ROAS. Here’s the 1% rule and the mistakes to avoid.
Digital Marketing
The Auction Is the Easy Part of a Media Buyer’s Week
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
Digital Marketing
Why Nobody Buys Media Without a Rulebook
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
Digital Marketing
Inheriting Last Quarter’s Platform Changes: A Marketer’s Game
PPC Land’s latest thought experiment reframes a real ad account problem: you inherit every platform default shipped last quarter. Here’s a three-step audit.
