E-commerce
Amazon’s 3x review claim comes with a sub-1,000 cap
Amazon Ads is selling paid review invitations for products under 1,000 ratings. The 3x closed beta claim needs a cost-per-review reality check.
PPC.
Digital Marketing
44% of Clicks Sit in ‘Other Search Terms’
Google's search terms report now shows inferred intent, not literal queries. Here's how to audit hidden clicks and reclaim wasted search spend.
Digital Marketing
29% of Exact Match Impressions Are Now AI Max
Google's exact match now routes 29% of impressions through AI Max. Here's how match types really work and how to keep control.
Digital Marketing
Search ads fall to 41% of Google Ads clicks
Brainlabs data shows Search fell to 41% of Google Ads clicks as buyers decide inside AI assistants. Here is why click volume is no longer enough.
Digital Marketing
16 Marketing Terms That Sound Friendlier Than They Are
PPC Land's new grid game hides 16 marketing terms in four groups of four. It skews search and legal, and one group rewards long memory.
Digital Marketing
Google Ads Critics: Budget Is the New Quality Score
Google Ads practitioners argue budget has replaced Quality Score after August's bidding change. Here's what to audit before you spend.
Digital Marketing
Budget Is the New Quality Score in Google Ads
Google's August 17 change makes budget-limited Target CPA and ROAS campaigns drift back to targets. Here's what that means for efficiency and spend.
Digital Marketing
AI Default Settings Put Regulated Paid Media Compliance at Risk
Default AI settings in Google Ads and Meta can rewrite approved copy, expand URLs and change creative. Here's how regulated brands stay compliant.
AI in Marketing
AI Agents Filed 17.5% of Meta Ad Batches on Ads Uploader
Ads Uploader says 17.5% of its 36,289 Meta ad batches in September 2026 were submitted by AI agents like Claude or ChatGPT. What that means for buyers.
Digital Marketing
Smart Bidding Needs 30 Conversions Per Campaign
Fragmented Google Ads accounts starve Smart Bidding of data. Consolidate redundant PPC structure and keep only strategic splits to stabilise bids.
