Digital Marketing
Google Ads Search Ruling: 5–6% CPC Risk to Check
Court-found pricing tweaks quietly raised Google text-ad CPCs. Here's the 5–6% top-slot hike, the ad types covered, and what to audit now.
PPC.
Digital Marketing
Google Ads will auto-apply website coupons from Oct 12
Google Ads starts pulling discount offers from advertiser sites into eligible Search and Performance Max campaigns on Oct 12. Here's the opt-out and the risks.
Digital Marketing
ChatGPT ads: up to 34% invalid clicks on some accounts
TrafficGuard's review of 40,021 ChatGPT ad clicks found invalid rates from 0.1% to 34% by advertiser. Here's what to verify before you scale.
Digital Marketing
Google’s Aug 17 change ends 4,000% Shopping ROAS
Google's Aug 17 change ended a 4,000% Shopping ROAS setup built on a 300% target. Here's why budget-limited tROAS now behaves differently.
Digital Marketing
Winterberry: Only 9% of Brands Excel at Unified Measurement
Winterberry's survey of 121 senior US marketers finds 83% prioritize cross-channel spend, but only 9% excel at unified measurement.
Digital Marketing
Google PM: $100 a Day Is the Floor for Demand Gen
Google's Alejandro Osio puts a $100-a-day floor on Demand Gen campaigns - 20x the API's $5 minimum - and shares when to replace creative.
Digital Marketing
Budget Decided Before Anything Is Bought
PPC Land's headline reframes paid media: the budget is usually committed before a buyer clicks. Here's how to influence the pre-purchase phase.
Digital Marketing
How Click-Through Rate Rules Ad Auctions and AI Search
CTR prices ad auctions and now measures AI search losses. We explain benchmarks, counting changes and what to watch before trusting the metric.
Digital Marketing
Why Definitions Settle More Measurement Fights Than Maths
PPC Land turns a familiar pain point into a puzzle: 16 measurement terms, four groups of four, and one category that trips up even seasoned pros.
Digital Marketing
Automated Media Buying Still Runs on Manual Vocabulary
PPC Land's new word game turns media-buying vocabulary into a puzzle. Here's why shared terms still matter in automated campaigns.
