AI in Marketing
IAB Tech Lab Gives 19 More Days to Shape AI Ad-Buying Standard
IAB Tech Lab extends AAMP 3.0 and OpenProposal feedback to November 10 after 'overwhelming demand'. Here's what AI media buyers should test.
programmatic advertising.
Digital Marketing
Netflix Ads Opens Trade Desk to 4M+ Data Segments
Kokai buyers can target Netflix with first-party lists and 4M+ third-party segments from November. The measurement caveat matters.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
Google-Listed Ad Vendor Delivered Spyware to 45 Devices
Google-listed ad vendor Discover-Tech delivered Candiru spyware to at least 45 Al Jazeera devices via targeted programmatic ads, Citizen Lab found.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
Digital Marketing
Uber’s ride data is now for sale off-app in the US
TripleLift is first to sell Uber ride, delivery and shopping audiences on the open web in the US, via curated PMP deals. Here's what buyers need to know.
Digital Marketing
Google cuts ad vendor after 45-device spyware attack
Google and IAB Europe removed a programmatic ad vendor after researchers linked its ads to zero-click Candiru spyware on 45 Al Jazeera devices.
Digital Marketing
Dynamic Creative Optimization: Only 3.6% Get It Right
Dynamic creative optimization is becoming a platform default, but only 3.6% of marketers actively optimize creative. Here's what to do.
Digital Marketing
DV360’s Brand-Safety Reset: 10 Themes Replace Old Exclusions
Google retired most DV360 sensitive-category exclusions on October 1. Here's what the 10 content themes control, and where they still fall short.
