Digital Marketing
OpenRTB Explained: The Protocol Behind Every Programmatic Bid
A field-by-field guide to OpenRTB, the IAB Tech Lab standard powering programmatic auctions, and why its compliance gaps matter for buyers.
programmatic advertising.
Digital Marketing
Data Enrichment Is Having a Reckoning. Marketers Should Care
Data enrichment fills CRM and bid-stream gaps with third-party attributes. New accuracy tests and legal moves show why marketers must check the input.
AI in Marketing
Magnite Opens More Ad Space to AI Buying Agents
Magnite says its Orchestration layer now reaches Samsung home screens, iHeartMedia audio and DIRECTV TV—but key numbers are missing.
Digital Marketing
IAB Tech Lab’s New Rules Target Duplicate Ad Auctions
IAB Tech Lab’s first Programmatic Best Practices set voluntary rules to curb duplicate bid requests. Here’s what buyers and sellers need to know.
Digital Marketing
Cookie Syncing: The Hidden Handshake Behind Programmatic IDs
Cookie syncing maps one vendor's browser ID to another's via pixels and redirects. Here's why it lifts CPMs, leaks signal, and how to audit it.
Digital Marketing
Amazon DSP Opens Self-Service in 5 New Countries
Amazon Ads opens its DSP console to Belgium, Poland, Singapore, Egypt and South Africa. Here's what regional buyers should check before launch.
Digital Marketing
Seller-Defined Audiences Become Curated Audiences: A Marketer’s Guide
PPC Land's explainer breaks down seller-defined audiences, now called Curated Audiences: how taxonomy codes move in bid requests and what marketers should verify.
AI in Marketing
Adform CTO: AI Agent Protocols Still Hardly Used
Adform CTO Jochen Schlosser says AAMP and AdCP do largely the same job, very little money flows through either, and platforms will absorb the cost.
Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
Digital Marketing
Joyn Pause Ads Open to Trade Desk Programmatic Deals
Seven.One makes Joyn's pause ad bookable through The Trade Desk Programmatic Guaranteed deals, opening 20 million monthly impressions to buyers.
