Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
programmatic advertising.
AI in Marketing
Marketers Still Spend 9h 58m a Week on Manual Optimization
DoubleVerify's survey of 2,020 marketers finds AI adoption up but manual optimization stuck at 9h 58m a week. Here's why and what to audit.
SEO
Publishers Lose Up to 90% Traffic as Google Profits Twice
Check My Ads claims AI Overviews and MFA sites squeeze publishers, with some newsrooms reporting up to 90% traffic drops.
Digital Marketing
India’s 2027 Adtech Top 10: The Platforms Reshaping Digital Ads
From InMobi to Media.net, the platforms setting India's programmatic, mobile and CTV agenda for 2027—and what marketers should watch.
Digital Marketing
Amazon’s $19.8B ad business has an agency clarity problem
Amazon's ad business is growing fast, but its agencies are lost on what replaced the DSP. Here's the new Amazon Ads Agent map and what to do.
Digital Marketing
Fortune 500 Advertisers Decide the Open Internet’s Fate
Jeff Green's new essay argues big ad budgets decide whether the open internet survives AI walled gardens. Here's what to ask before spending.
Digital Marketing
Pinterest Ads Enter Amazon and Google DSPs in 3 Regions
Pinterest's Programmatic Deals are now live in North America, South America and Asia Pacific via Magnite, Amazon Ads, DV360 and more—Europe is left out.
Digital Marketing
Reading-app fraud clicks ran nearly 25x above other traffic
IAS's Halloween roundup shows reading-app fraud faked clicks at nearly 25x normal traffic. Here's why high engagement can be a fraud signal.
Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
AI in Marketing
AI Ad Agents Have a Standard, but Only $1M in Spend
AdCP gives AI agents a shared way to buy and sell ads, but a year in, disclosed volume is only $1M. Here's what marketers should watch.
