Digital Marketing
Ezoic Cuts 25% of Ad Impressions to Hit 87% Viewability
Ezoic cut 25% of display impressions and says viewability hit 87%, Prebid win CPM rose 54%, and publisher revenue held. Here’s what to watch.
programmatic advertising.
Digital Marketing
Why Revenue Per Request Is the Metric to Watch
Revenue per request blends fill rate and eCPM to show what each ad call actually earns. Here’s how to use it without getting fooled by CPM.
Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Google Keeps AdX: What the 6-Year Ad Tech Decree Means
A federal judge rejected an AdX divestiture and imposed six-year conduct rules: Prebid interoperability, data sharing and ad server fairness.
Digital Marketing
Google Ordered to Open AdX, DFP to Prebid
A newly unsealed federal ruling forces Google to open AdX and DFP to Prebid, share bid data, and publish auction logic. Here's what to watch.
Digital Marketing
How Supply-Side Platforms Control Your Programmatic Spend
SSPs are the invisible auction layer between publishers and ad buyers. Here’s how they work, where value leaks, and what to audit in 2026.
Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
Digital Marketing
Why Supply Paths Decide Where Your Ad Budget Actually Goes
Programmatic supply paths determine fees, latency and match rates. Here's how direct and resold routes change your ad budget's working media.
