Digital Marketing
Chrome Now Publishes Ad Load Metrics for Websites
Google's Chrome UX Report now shows ad count, density, network bytes, and CPU time. Here's what publishers and buyers should do next.
programmatic advertising.
Digital Marketing
Open Web Complexity Is the Puzzle Marketers Didn’t Ask For
PPC Land's new game frames the open web as the channel that never simplified itself. Here's what ad teams can do about the clutter.
Digital Marketing
Why Supply Paths Decide Where Your Ad Budget Actually Goes
Programmatic supply paths determine fees, latency and match rates. Here's how direct and resold routes change your ad budget's working media.
Digital Marketing
Header Bidding Explained: What Marketers Need to Know
Header bidding changed how publishers sell inventory. Here's what parallel auctions mean for programmatic pricing, latency, and your ad strategy.
Digital Marketing
Retail Media Networks Explained for Performance Marketers
Retail media networks are reshaping ad budgets. Here's how onsite, offsite and in-store inventory work, and why measurement and incrementality remain weak.
Digital Marketing
PLZ-8: Germany’s 500-Household Targeting Grid, Explained
PLZ-8 splits German postcodes into roughly 82,000 cells of about 500 households. Why it matters for cookie-free targeting and the limits to watch.
Digital Marketing
Geomarketing: The Cross-Channel Targeting Layer to Watch
Geomarketing is moving from offline planning into DSPs and ad platforms. Here’s how spatial targeting works, where it falls short, and what to test.
