Digital Marketing
Google Fails to Kill $1.5B Ad Tech Claims
Google failed to kill most of the $1.5B ad tech claims from Gannett and the Daily Mail. Here's what that means for programmatic buyers.
programmatic.
Digital Marketing
Jamloop names its CTV standard Verified Supply
Jamloop's Verified Supply combines direct CTV deals, pre-bid checks and granular reporting, with Jounce classifying 98% of audited spend as premium direct.
Digital Marketing
Safari 27 Blocks The Trade Desk Ads
Safari 27 now blocks adsrvr.org, The Trade Desk's core delivery domain. Here is what the WebKit change means for iOS reach and what to do.
AI in Marketing
StackAdapt Forum Puts ChatGPT Ads Center Stage
StackAdapt's virtual Innovation Forum puts OpenAI's monetization VP on stage and raises hard questions about AI effectiveness.
Digital Marketing
Google DV360 unifies vertical video buying after Hellmann’s test
Google's Vertical Video Unification puts cross-publisher vertical video buying in DV360, citing a Hellmann's test with 24% more reach and 25% lower cost per user.
Digital Marketing
Google to Bill DV360 and CM360 on Begin-to-Render in Feb 2027
From February 2027 Google will bill DV360 and CM360 display ads on begin-to-render impressions. Billed volume should dip slightly, shifting CPM and CTR baselines.
AI in Marketing
AudienceMix Opens Its Segment Catalogue to AI Buying Agents
AudienceMix now lets AI assistants browse its segment catalogue through MCP and Slack, while human buyers still approve purchases in their DSP seat.
AI in Marketing
AI Ad Label Duty Falls on Agencies, Not Clients
IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
