Digital Marketing
EU Draft Cuts Cookie Consent Wait from Six to Four Months
A new EU Council draft shortens cookie re-ask windows, adds a contextual ad measurement exemption, and reshapes GDPR for ad tech.
programmatic.
Digital Marketing
More than 480 million publisher pages blocked by Google in 2025
A MonetizeMore webinar warns that invalid traffic can erase unpaid Google ad revenue overnight. Here's what publishers should watch.
Digital Marketing
IAB Tech Lab pushes server-side ad stack after Safari block
Safari's block on The Trade Desk's ad domain has IAB Tech Lab urging publishers to move ad logic off the browser. Here's what changes.
Digital Marketing
DV360 SDF v11 rewrites 4 YouTube vendor columns
Google's SDF v11 folds YouTube vendor reporting IDs into four columns, expands lookalikes and puts old file versions on a January 2027 sunset clock.
Digital Marketing
Safari 27 blocks universal IDs. Here’s your move.
Apple's iOS 27 Safari now blocks domains behind UID2, ID5 and RampID. Here's how marketers should rebuild reach without cookie syncing.
Digital Marketing
Apple’s 15-minute reply may unblock iOS ad-tech domains
Apple's 15-minute bug-tracker reply could loosen an unpublished Safari ad-tech blocklist. Here's what it changes.
AI in Marketing
AI Agents Land a 5x ROAS in Ad Buying
Agentic buying just moved from demo to dollars: Rouge Care turned $25K in CTV spend into 5x return. What’s scaling—and where humans still hold the line.
Digital Marketing
TikTok Opens 400,000-App Ad Network to US Advertisers
TikTok's TTAN network of nearly 400,000 apps opens to US advertisers, joined by in-app checkout, agentic leads and new Smart+ automation.
Digital Marketing
Why 54% of Swedes Say Relevance Drives Ad Recall
Magnite asked 883 digitally connected Swedish adults what makes an ad memorable. Product relevance came first at 54%, ahead of personalisation and entertainment.
Digital Marketing
ID5 CEO calls iOS 27 Safari block an attack on the open web
Apple's iOS 27 Safari block now cuts ad tech domains at the network level. ID5's CEO calls it an attack on the open web and asks regulators to look.
