Digital Marketing
Chrome Puts Ad Load on Public Record
Google Chrome adds four experimental ad load metrics to CrUX. Advertisers and publishers now have free, real-user data on clutter and weight.
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AI in Marketing
AI Marketing Is Repeating Programmatic’s Efficiency Mistake
New data shows AI marketing workflows often shift work rather than remove it. Here's how teams can track hidden hours and keep the real ROI intact.
Digital Marketing
Azerion Brings 82,000-Cell Cookie-Free Targeting to Germany
Azerion and microm link 82,000 PLZ-8 cells to Hawk DSP, letting German advertisers buy cookie-free across DOOH, CTV, audio and mobile.
Digital Marketing
Inuvo Adds FouAnalytics Post-Bid Checks to IntentKey
Inuvo has plugged FouAnalytics post-bid traffic quality measurement into IntentKey. What it means for programmatic buyers chasing real human impressions.
Digital Marketing
Brand Safety In 2026: Build The Policy Before The Crisis
Deepfakes, bot swarms and 90% programmatic buying make brand safety a workflow problem. Here's the internal policy framework enterprise teams need in 2026.
Digital Marketing
Grindr Pays £26m in UK Data Case: What Advertisers Learn
Grindr settled a UK group action for £26m over alleged sensitive data sharing with ad partners. Here is what media buyers and growth teams should fix now.
Digital Marketing
Bots Now Half of Web Traffic and Your CPMs Are Paying
Bots and AI agents passed 50% of web requests. Agencies say cleaning retargeting pools pushed CPMs up 20%. Here's what growth teams should do next.
Digital Marketing
Kidtech Explained: Advertising Without Identifiers
Kidtech is the parallel ad stack for under-13 audiences: no cookies, no device IDs, no retargeting. Here's how it works and why marketers should care.
Digital Marketing
BVOD Explained: What Broadcaster Streaming Means For Buyers
Broadcaster video on demand now drives 15% of UK adult viewing. Here's how BVOD is traded, why CPMs stay high and what performance buyers should do.
Digital Marketing
One Impression, Three Prices: Ad Pricing Explained
CPM, CPC, floors, clearing prices and fees: why a single ad impression can carry three accurate prices at once, and what that means for your budget.
