Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
programmatic.
AI in Marketing
Teads AI Cuts Troubleshooting from 15 Min to 60 Sec
Teads Ad Manager's new AI copilot claims to slash troubleshooting from 15 minutes to under 60 seconds. Only cross-screen buying is live today; the rest is beta.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
Digital Marketing
One Ad Buyer Topped Starlink Bids in 105 Countries
TrendAI and Reuters tie an ad buyer to surveillance of Starlink users via programmatic auctions, topping bids in 105 countries.
Digital Marketing
Spotify’s sales floor loses €53m to biddable auctions
Spotify's Q3 filing shows ad revenue up 9%, but the growth came from automated buying while direct sales dropped €53m. Here's what it means.
Digital Marketing
F1 launches audio ads on Consumable’s 220M-user network
Formula 1 and Consumable launch the F1 Audio Network, turning F1 fandom into buyable sound-on audio inventory across 220M US monthly users.
Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Digital Marketing
Universal Ad ID: The 8 Failure Points Marketers Must Audit
IAB Tech Lab's new Universal Ad ID checklist names eight ways the creative identifier is lost in ad systems. Here's how to audit your stack.
Digital Marketing
DV360: a 25-character name now gates every YouTube ad
Google now requires a business name and logo on every YouTube line item in DV360. Here's what breaks if you skip it, and how to update your workflows.
