Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
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Digital Marketing
Creative Is the Last Lever Marketers Still Control
A new PPC Land explainer maps the creative asset from file to impression — and shows why only 3.6% of marketers actively optimize the thing they say matters most.
AI in Marketing
Adform’s AI Pitch: 800 Capabilities, One Big Unknown
Adform says ChatGPT, Claude and Copilot can now access 800-plus FLOW functions. The missing piece: which ones can change live campaigns.
Digital Marketing
Contextual Ads Are Back: What Marketers Must Know
From AdSense to ChatGPT ads: how contextual targeting works, why it matters in a privacy-first world, and where it still falls short.
Digital Marketing
Netflix Sets March 1, 2027 for Nine EMEA Ad Markets
Netflix's first UK Upfront delivered fixed dates, programmatic pause ads and new targeting. Here's what media buyers need to watch.
Digital Marketing
Mobile ad IDs: the fragile backbone of app marketing
What a MAID is, how IDFA and GAID power in-app targeting and measurement, and why regulators and platform changes are reshaping mobile ad tracking.
Digital Marketing
ChatGPT Ads Hit $1B Run Rate in Under 200 Days
OpenAI says ChatGPT Ads passed a $1 billion annualized run rate in under 200 days. Here’s what the scale, pricing and buyer access mean for performance teams.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
AI in Marketing
AI Hallucination in Marketing: The Real Risks and Fixes
From invented CPMs to fake store closures, AI hallucination is now a marketing, legal and ad-buying risk. Here's how to build guardrails.
Digital Marketing
What Ad Tech Left Unsaid: Missing Metrics and Redacted Math
A judge sealed reasoning, Google shipped metrics without thresholds, and Amazon's ad pricing math stayed redacted. Here's what marketers should watch.
