Digital Marketing
Amazon Ad Growth Drops to 11% After Prime Day Shift
Amazon's Q3 ad revenue grew 11% after Prime Day moved to June. The real run rate is closer to 18% when you smooth the calendar shift.
Retail Media.
Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
Digital Marketing
Google lets Shopping and PMax trade 30% ROAS for volume
Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.
E-commerce
46% of Brands Will Boost Commerce Media Spend Only on Proven ROI
A 281-person SMG and IAB survey finds 46% of brands need proven, measurable ROI before raising commerce media budgets—reporting is the weakest link.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
AI in Marketing
Meta Muse Ranks Merchants First, Sources 95% From Catalog
Profound's tests of Meta's Muse agent reveal a ranking bias toward big merchants and web search. Here's what that means as Muse connects to ad accounts.
