E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
Retail Media.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
Digital Marketing
Regulators Rewrote Ad Auction Rules but Left Owners Intact
Four regulators hit Google and Amazon in six days. Nobody had to sell anything - but everyone must explain the auction. What it means for advertisers.
