E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
Retail Media.
E-commerce
Moulinex Shoppable Ads: 2.5x CTR, Blurry ROAS
Equativ and Valiuz ran live-priced Moulinex carousels. CTR lifted 2.5x and 75% of revenue hit stores, but the 'close to 3x' ROAS has gaps.
Digital Marketing
Commerce Media Is Set to Overtake TV. Here’s What Marketers Must Know
US commerce media hit $63.4B in 2025, up 18%, and WPP forecasts it overtaking TV globally. Here's how to buy it without trusting the seller's own homework.
Digital Marketing
Closed-Loop Measurement: What It Is and Where It Leaks
Closed-loop measurement ties ad exposure to actual sales, but one buy can report 3.0, 4.0 or 1.6 ROAS. Here's what to ask before trusting the numbers.
Digital Marketing
McDonald’s Pilots Third-Party Ads at 450 Drive-Thrus
McDonald's is testing third-party ads on digital order boards in 450 US drive-thrus as it eyes a billion-dollar retail media business.
Digital Marketing
Amazon DSP Opens Self-Service in 5 New Countries
Amazon Ads opens its DSP console to Belgium, Poland, Singapore, Egypt and South Africa. Here's what regional buyers should check before launch.
Digital Marketing
Self-Serve Ads Are Rewiring Who Gets to Advertise
Self-serve ad platforms are collapsing minimums from ChatGPT to CTV while shifting campaign control, and risk, to buyers. Here's what to watch.
E-commerce
Amazon’s 5-Year AMC Dataset Is Now Free for Advertisers
Amazon Retail Purchases gives advertisers five years of shopping events inside AMC. Here’s how to turn that into LTV, winback, and acquisition wins.
Digital Marketing
Amazon High Velocity Events: CPC, Deals and Deadlines
Amazon high velocity events change CPCs, deal floors, and inventory deadlines. Here's how to plan Prime Big Deal Days and Black Friday.
Digital Marketing
India Digital Ads Hit 60%: Retail Media, AI Rewire the Funnel
DCODE 2.0 says retail media, quick commerce, CTV and AI are pushing Indian brands to replace channel silos with journey-led planning.
