Digital Marketing
Amazon DSP adds no-code brand penetration maps in 9 markets
Amazon Ads now offers pre-built brand penetration indices in nine countries—no AMC setup, weekly refresh, and ad-group-level activation. Here's why it matters.
Retail Media.
Digital Marketing
72% of Marketers Can’t Activate First-Party Data
Data activation turns CRM segments into audiences Google, Meta or a DSP can use. Here's where match loss, consent and refresh windows bite.
Digital Marketing
Social ad spend to hit $394.6bn in 2026: WARC
WARC sees 2026 social ad spend jumping 21.3% to $394.6 billion, as social, search and retail media capture 92% of new money.
Digital Marketing
IAB: 9 of 14 commerce use cases don’t need a clean room
IAB's new framework sorts 14 commerce data use cases and says nine can often run on tools you already own - before you sign a clean room contract.
AI in Marketing
Amazon Blocks Meta’s Muse From Its $68B Ad Engine
Amazon has blocked Meta's Muse AI from shopping on Amazon.com after Meta refused to exclude the store. What that means for ads and agentic commerce.
Digital Marketing
43% of Retail Media Buyers Underuse In-Store Media
New IAB and Grocery TV research finds 43% of US retail media buyers underuse in-store media. It's not belief—it's budget ownership, scale and measurement.
Digital Marketing
CommerceIQ brings AI bid automation to Chewy Ads
Pet brands on CommerceIQ can now manage Chewy Ads campaigns with the same AllyAI optimization used across Amazon, Walmart and more.
AI in Marketing
Amazon Seller Assistant Now Runs 24/7 Pricing, Restocking
Amazon's Seller Assistant now remembers each seller's business and can run pricing and restocking automations 24/7. Here's what that means for ad budgets.
AI in Marketing
Amazon Ads Opens DVA+ Campaign Builder in US Closed Beta
Amazon Ads is testing a four-step Display, Video and Audio campaign builder in the US, with open beta set for late October and a 35-market launch in Q1 2027.
E-commerce
Amazon Seller Central: The Console Behind 61% of Units
Amazon's third-party console drives 61% of paid units and births retail media budgets. Here's what fee, ad and compliance shifts mean for D2C teams.
