E-commerce
Amazon Launches B2B-Only Deals Across 10 Marketplaces
Amazon's new Business Deals let sellers discount to 11 million registered business accounts, but only if a Business Price exists. Here's what to check first.
Retail Media.
Digital Marketing
Digital To Hit 80% Of Global Ad Revenue By 2029: Report
ICICI Securities says digital will take ~80% of global ad revenue by 2029, and India's digital ad spend is already nearing Rs 1 trillion. What it means for growth teams.
E-commerce
Alibaba’s Causal Ranking Model Lifts GMV 0.36% in Live Test
Alibaba researchers trained search ranking against causal effect, not prediction, and reported a 0.36% GMV lift in a 41-day live A/B test. Here's why it matters.
E-commerce
GMV Explained: The Unaudited Number Behind Retail Media
GMV is a bid target, a commission base and a retail media denominator. Here is how it is calculated, why definitions differ, and where it misleads.
E-commerce
The SKU Is Now Your Smallest Media Buying Unit
A SKU started life as a private warehouse code. In 2026 it is the unit media is bought, attributed and audited on. Here is what that changes for your feeds.
Digital Marketing
Regulators Rewrote Ad Auction Rules but Left Owners Intact
Four regulators hit Google and Amazon in six days. Nobody had to sell anything - but everyone must explain the auction. What it means for advertisers.
