E-commerce
Amazon Prime Big Deal Days: The Advertiser Playbook
Amazon's Oct 6-7 Prime Big Deal Days brings three daily drops, Alexa Auto-Buy and 365-day price history. Here's the advertiser angle.
Retail Media.
Digital Marketing
India’s AdEx Goes Digital-First: 60% Share by 2026
India's ad market is projected to cross INR 2 lakh crore in 2026, with digital taking 60%. Here's where smart marketers will focus.
Digital Marketing
Infillion Buys Foursquare to Close Ad-to-Store Loop
Infillion’s Foursquare acquisition combines 16 billion check-ins with Catalina purchase data to bridge digital ads and real-world outcomes.
Digital Marketing
Sam’s Club’s Predictive Audiences Target 800K Households
Sam's Club Connect is pitching segments built on purchases that haven't happened yet. Here's what performance marketers should verify before buying in.
Digital Marketing
India AdEx to Cross Rs 2 Lakh Crore in 2026 as Digital Takes 60%
India's ad market is set to hit Rs 2 lakh crore in 2026 as digital captures 60% of spend, with retail media, quick commerce and CTV leading.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
AI in Marketing
Amazon Loses Court Block on Perplexity AI Shopper
The Ninth Circuit vacated Amazon's block on Perplexity's Comet shopping agent. Here's what the shift means for retail media, ad measurement and e-commerce teams.
E-commerce
Product Listing Ads in 2026: Feed Strategy Is the New Creative
Feed-driven product ads now power Google Shopping, AI Mode and retail media. Here's how the format works, where it's heading, and how to protect ROAS.
Digital Marketing
Gen X: 31% of Retail Spend, Zero DSP Segments
Gen X is 19% of the U.S. population but 31% of retail spending. Yet no demand-side platform sells a Gen X segment. Here's how to reach them anyway.
Digital Marketing
Google Ads Adds Local Customer Optimization For Store Goals
Google Ads is rolling out Local Customer Optimization in Performance Max plus Store Sales in Data Manager. Here's how to use both before Q4 peak.
