AI in Marketing
Semrush ends Microsoft Copilot tracking on November 9
Semrush tells enterprise customers it will stop tracking Microsoft Copilot in its AI visibility tool from November 9, citing access changes.
Semrush.
SEO
Poisoned SERPs: Google Ranking Data Is Getting Unreliable
Semrush flags poisoned SERPs where automated Google searches look normal but show wrong results. Here's how to verify rankings before you react.
SEO
Why 62% of AI Citations Never Name Your Brand
Semrush's four-layer AI search framework shows why being cited isn't the same as being recommended—and where to fix it first.
SEO
Google AI Overviews hit 88% of commercial keywords
Semrush tracked 400 US commercial keywords for 12 months: AI Overviews jumped from 45.75% to 88%, and 97.08% by search volume.
SEO
Asda Ranks 606th in ChatGPT Citations as Tesco Sits 25th
Semrush's first UK AI Visibility Index shows ChatGPT names Tesco and Asda almost equally, but cites Tesco 25th and Asda 606th. AI mentions are not sources.
AI in Marketing
50 AI Citations, Zero Clicks: Build Your AI Visibility Dashboard
See when AI platforms cite you but Google sends no clicks. Here's the Semrush-to-Search Console dashboard method and how to act on the gaps.
AI in Marketing
49 Pages Cited in AI Answers, Only One Mentions the Brand
Semrush's Sources report reveals which pages AI platforms cite for your target prompts—and where your brand is missing from answers.
SEO
Google’s September 2026 Spam Update: What SEOs Should Do
Google's September 2026 spam update may take up to two weeks. Here's how to track ranking shifts, benchmark competitors, and avoid false attribution.
SEO
llms.txt: What Marketers Need to Know Before Testing It
llms.txt promises a curated path for AI crawlers, but no major AI platform confirms using it. Here's what Semrush found and how to test it.
SEO
Turn Semrush’s 7-Day Trial Into an Action Plan
Run rankings, gaps, audits and AI visibility checks in the right order to leave Semrush's seven-day trial with an exportable action plan.
