SEO
Judge Dismisses Google Antitrust Claims, Acknowledges Harm
Judge dismisses Chegg and Penske Media antitrust claims against Google, while acknowledging publisher harm and the high bar of federal antitrust law.
SEO.
SEO
Judge Dismisses Penske’s Google AI Overviews Antitrust Suit
The ruling against Penske Media shows why search referral traffic is an expectation, not a contractual right—and what that means for AI Overviews.
SEO
Google Says Fact-Check AI Output Before Publishing
Google now requires manual fact-checking for AI content before publishing, including titles, meta descriptions, structured data and alt text.
SEO
Google Gemini Adds UTM Parameters for Referral Attribution
Google has quietly added UTM parameters to Gemini's outgoing links, giving SEOs cleaner attribution for AI referrals. Here's what changes and what's still unclear.
SEO
Mine Your Customer Conversations for AI Search Citations
The exact phrases that earn AI search citations are hiding in your call logs, chats and tickets. Here is how to turn them into AEO content.
AI in Marketing
Google AI Pilot: Some Sites Get Under 0.1% of Ad Revenue
Google is paying about 100 publishers for AI contributions, but small sites report less than 0.1% of ad revenue and little clarity on payouts.
AI in Marketing
AEO vs SEO: Rank on Google, Get Cited by AI
Search now runs on two fronts: Google's results pages and AI answers. Here is where AEO and SEO overlap, where they split, and what to change.
SEO
Google AI cites Lily Ray’s own site as proof of SEO title
Google's AI answer affirmed Lily Ray's SEOktoberfest win the same day, citing only her consultancy—and exposing how AI trust works.
AI in Marketing
Can You Change AI’s Opinion? A GEO Test Says Yes
AnswerShare's experiment shows that adding full brand context can flip AI models from warning buyers away to recommending a business.
AI in Marketing
AI Won’t Kill Us All, But It’s Rewriting Marketing Work
Fact-checking AI output is no longer enough. Here's why ground-truthing, cross-team alignment and evidence-first PR decide what gets cited.
