Digital Marketing
Google Adds Four New Ad Experience Metrics to CrUX
Google's experimental CrUX metrics now track ad count, density, CPU weight, and network weight. Here’s how marketers can use the data.
SEO.
SEO
How to Audit and Defend Your Brand in AI Search
AI search engines now repeat outdated claims, impersonators and brand confusion. Use this practical audit and defense workflow to protect your brand.
SEO
GEO Experiments: Earned Mentions Beat Owned Content in AI Search
Two GEO experiments challenge AI visibility advice: earned placements drove most citations, while owned content was a foundation, not a growth lever.
SEO
Structured Data in 2026: A Marketer’s Cheat Sheet
Structured data isn't just about rich snippets anymore. Here's how Google's 2026 changes affect SEO, product pages and AI visibility.
SEO
Search Console Explained: What Marketers Need to Know
Search Console is the only official source for query-level Google organic data. Here are its metric quirks, data limits and new AI and social reports.
SEO
Indexing Explained: Why Crawled Pages Still Don’t Exist
Crawled pages don't rank until they are indexed. Here's how Google and Microsoft decide inclusion, and why quality content is losing its spot.
SEO
What E-E-A-T Really Means for SEO and AI Search
Google's E-E-A-T framework shapes rankings and AI citations. Here's what it is, why trust dominates, and how to make it operational.
SEO
Google Tests Paying Publishers for AI Answers
Google is piloting Search Console payments to publishers whose content meaningfully feeds Gemini, AI Overviews, and AI Mode answers.
AI in Marketing
Google Pilot Pays Publishers for AI Overviews and Gemini
Google is testing an AI Contribution pilot in Search Console that pays publishers when their content significantly contributes to Gemini, AI Overviews and AI Mode.
SEO
Google Search Console AI Reporting Falls Short: Mueller
Google’s John Mueller says Search Console’s generative AI performance report is hard to make useful. Here’s what SEOs should watch.
