SEO
llms.txt Is Not robots.txt: Common Crawl’s Reality Check
Common Crawl studied 500,000+ llms.txt files: two-thirds are plugin-generated, 22% have no links, and some try to block crawlers they cannot block.
SEO.
AI in Marketing
Harvard: Public Barely Objects To AI Replacing SEO Jobs
Harvard research scored search marketing 2.31 out of 7 on moral objection to automation. What protects your job isn't ethics - it's a closing competence gap.
SEO
AI Search’s Real Brand Risk: Conflicting Info, Not Content
AI search doesn't hurt brands that publish too little. It punishes brands with too many versions of the truth. Here's how to run a brand claim audit.
Digital Marketing
Content Marketing’s Search Engine Is Breaking. Now What?
Content marketing still eats budget, but its free search distribution is collapsing. The data on AI Overviews, click loss and what growth teams should do next.
SEO
SerpApi Restores Direct URLs After Google’s goto Redirect
SerpApi says it has restored direct destination URLs after Google's google.com/goto redirect broke the link field. What it means for rank tracking costs.
AI in Marketing
OpenAI Moves to End 10.8 Million-Article Copyright Case
OpenAI asked a judge to end the consolidated news publisher copyright case, arguing 24 verbatim passages across 10.8 million articles. Why marketers should care.
