SEO
Google: URL Keywords Become Irrelevant Once a Page Has Content
Google's new video says keywords in URLs become basically irrelevant once a page has content. Here's what to do with domains, paths, emoji and underscores.
SEO.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
SEO
98% Not Indexed After Migration? It May Be Quality
A consultant's theory: Google runs a stricter quality review after site migrations. Here's how to tell if commodity content is blocking indexation.
SEO
Google pushes links higher in AI answers as source use rises 7x
Google moves links higher in AI answers, tests an official-site slot and expands Preferred Sources carousels. But click-through data is still missing.
SEO
The NYT Free Content Play That Builds Subscribers
Why The New York Times gives prime homepage real estate to free articles—and labels them. The reach-to-subscriber playbook marketers can copy.
SEO
Google Indexing API: 200 Daily Requests, No Approval Form
Google removed the Indexing API approval form and instructions on Oct. 16. The default 200 daily publish quota remains. Here's what to check now.
SEO
8.0% of Tracked Google SERPs Looked Broken: Cross-Check First
Rank trackers and ChatGPT referrals threw false alarms this month. Here's why the data moved and how to cross-check before client reports.
SEO
Bing Webmaster Tools Adds AI Topic Gap Analysis
Bing's new Topics Portfolio beta groups AI search citations by topic and reveals queries where other sites get cited and yours does not.
SEO
What a Sitemap Does for Your SEO (and How to Use One)
A sitemap tells search engines which pages matter and how to find them. Here's how to build one, submit it, and spot the gaps.
SEO
Site migrations can drag past 4 months: Google’s fix
A finished domain migration can flip back 4 months later. John Mueller explains the www/non-www gap and the signals that keep the old domain canonical.
