E-commerce
Jio Story: The Kirana’s Cloud Memory
A handwritten khata becomes a searchable, shareable memory. Here's what changes for the corner shop, its regulars, and the marketers who want in.
small business.
AI in Marketing
Meta’s Muse Gets Ad Account Access and 15 Business Tools
Meta's Muse now connects to Shopify, Klaviyo, QuickBooks, Stripe and Meta ad accounts, with owner approval required—but pricing and permissions remain open.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
India's corner shops are moving from the khata book to cloud tools. What changes for the shop, its customers and the marketers who want to reach them?
E-commerce
Kirana to Cloud: The Khata Becomes a Digital Back Office
The kirana ledger used to hold memory, trust and credit. Cloud tools are moving that memory online, changing the counter and the customer.
E-commerce
Kirana to Cloud: The Shop’s Second Memory
What changes when the khata becomes a cloud record: the neighbourhood shop can recall a customer before they finish ordering. Here's how to read it.
E-commerce
Kirana to Cloud: What Changes When Small Shops Go Digital
The khata book is becoming a database. Inside the quiet shift as India's kirana stores move from paper ledgers to cloud-connected commerce.
Digital Marketing
Google LSA missed-call charges start October 1
Google starts charging Local Services Ads advertisers for unanswered business-hours calls held over 20 seconds on Oct 1. Here's what to check first.
Digital Marketing
Why Consistency, Not Strategy, Kills Small Business Marketing
Most small brands don't fail at digital marketing because of bad ideas. They fail when the posting schedule breaks. Here's how to fix it.
