Digital Marketing
Midterm ads push CTV CPMs to $43 as YouTube hits 15.8% TV share
Political spend is re-pricing connected TV: CTV CPMs hit $43, preemptions rise, and displaced budgets chase streaming. Protect Q4 before election week.
YouTube.
Social Media
YouTube rolls out prompt-built feeds: 3 free, 8 for Premium
YouTube's new prompt-built custom feeds give free accounts three slots and Premium members eight. Here's what changes for discovery, creators and advertisers.
Digital Marketing
Lilly Singh Returns to YouTube as Creator Spend Hits $44B
The former late-night host returns to sketches, citing Hollywood's 'less niche' notes and a distribution gap. Brands should watch the $44B creator shift.
Digital Marketing
DV360 Replaces Brand Safety Categories With 3 Tiers
Google's October 1 DV360 update removes sensitive category and digital content label exclusions. Programmatic now runs on 3 tiers and 10 themes.
SEO
Google Ends the SEO Video Maze With Two Learning Tracks
Google bundles its scattered Search Central YouTube videos into two ordered SEO paths: one for beginners, one for developers running large sites.
AI in Marketing
YouTube’s AI Search Turns Creator Reviews Into a Buying Channel
YouTube's Ask YouTube now compares products, reads comments and shows timestamps, then hands viewers a product card to a merchant site.
Digital Marketing
Finance Watch: 58% of Finfluencer Posts Fail Risk Warnings
Finance Watch reviewed 59 finfluencer posts and 24 banking apps across four EU countries. Weak risk warnings and dark patterns are now in regulators' sights.
AI in Marketing
Auto Dubbing Is Rewiring Video Reach
YouTube, Meta and Prime Video are auto-dubbing video at scale. Here's what the shift means for reach, ad targeting and creative workflows.
AI in Marketing
YouTube Brings Product Comparison Tables to Ask YouTube
YouTube is testing product review comparison tables in Ask YouTube, with follow-up questions on the watch page. Here’s what e-commerce teams should audit.
Social Media
Gen Alpha Marketing: A New Playbook for Brands
Gen Alpha is already shaping household purchases. Here’s how to reach kids and parents without copying your Gen Z playbook.
