Social Media
Gen Alpha Marketing: A New Playbook for Brands
Gen Alpha is already shaping household purchases. Here’s how to reach kids and parents without copying your Gen Z playbook.
YouTube.
Digital Marketing
Recoup Rate: What Budget Migration Actually Shows
A new metric shows how much ad money leaving linear TV actually returns to broadcasters' streaming platforms—and why the UK lags the US.
Digital Marketing
COPPA in 2026: What Every Media Buyer Needs to Know
COPPA now covers cookies, device IDs and biometrics. Here's what the 2025 amendments, Google's TFAT signal and a $400M TikTok deal mean for media buyers.
Social Media
YouTube’s Co-Viewed Views: A Number Brands Can’t Check
YouTube's new co-viewed views metric can triple a video's audience number — but only creators see it, and brands have no way to verify it.
Digital Marketing
YouTube’s New Co-Viewed Metric Inflates Creator Reach Numbers
YouTube Analytics now estimates how many people watch on one TV. It's private, modelled and unaudited - and it's heading straight into your creator briefs.
