Viral Campaigns
South Indian Bank’s Diwali Film Gets 2 Crore Views in 48 Hours
South Indian Bank's five-language Diwali film leans on kindness and community, crossing two crore views within 48 hours.
Author: Crazy4Marketing Desk.
Social Media
Micro-Creator Spend Hits 45.5%. The Edge Is Operations
Micro and nano creators are set to take 45.5% of US influencer spend in 2026. The edge isn't the roster—it's operations. Here's how to scale without breaking.
SEO
Google’s Mueller: Technical SEO Still Powers AI Search
Google's John Mueller says AI systems build on SEO and technical SEO remains core. Listacle-only plays expire; solid site foundations win.
Viral Campaigns
Hydralyte’s Horror Stunt Launches ‘Here For It’ Platform
Hydralyte hid its logo behind a Halloween horror trailer to launch electrolyte powder sticks and the new 'Here For It' platform for younger Australians.
Viral Campaigns
Cellecor puts Kriti Sanon in its TVs and washing machines
Cellecor Gadgets launches two festive films with Kriti Sanon: a QLED TV spot and a washing machine film under its Gali Gali Cellecor push.
AI in Marketing
The 10 AI Marketing Tools Indian Teams Will Run in 2027
A new shortlist maps the 10 AI tools India will run in 2027 across content, SEO, full-funnel engagement and ads. Here's how to pick your stack.
Viral Campaigns
POLITIX turns Movember into a moustache matchmaking game
Rob Mills plays Monsieur Mo in POLITIX's Match Your Mo, a character-led Movember push that pairs moustaches with jackets and donates $10 per sale.
Viral Campaigns
TAXIBOX wraps Sydney Light Rail in three-month moving demo
TAXIBOX turns every Sydney Light Rail door into a storage demo for peak moving season. Here's why the transit wrap works and what to steal.
New Ads
Hyundai BAYON’s print ad brings AI voice to the front page
Hyundai put a button on the front page of Hindustan Times that talks. Inside the BAYON print ad is a lesson in making tech tangible.
SEO
AI search is eating publishers: 26% traffic drop hits court
Publisher group says AI cut unique visitors 26%. The filing pairs Microsoft's 'doom loop' with traffic declines that matter for SEO teams.
