E-commerce
What India’s Homegrown Beauty Boom Means for D2C Brands
Indian beauty shoppers are trading global prestige for local efficacy, accessible pricing and content-led discovery. Here’s what D2C marketers should steal.
Author: Crazy4Marketing Desk.
Digital Marketing
AI, Retail Media and Consumer Loops Reset India Marketing
DCODE 2.0 maps India's shift to digital-majority ad spend, retail media growth, AI search, first-party data and loop-based consumer journeys.
Digital Marketing
Streaming Recall Falls from 41% to 26% as Ad Load Rises
FreeWheel’s controlled test shows ad load changes streaming recall: 41% in light pods vs 26% in heavy ones. Here’s what buyers should ask.
AI in Marketing
AI Citations: Rank Position and Format Matter Less Than You Think
A new preprint finds raw AI citation gaps overstate source-order effects. Here’s what marketers should test before chasing AI visibility wins.
Social Media
Social Discoverability Is the New Follower Count
Sprout Social data shows non-follower reach and search-driven discovery now beat raw audience size. Here’s how to optimize for it.
Digital Marketing
Cohort Targeting After Google Kills Topics: What Works
Cookie-free targeting didn't vanish; it moved to publisher cohorts, CTV and clean rooms. Here's what marketers need to know about buyer-ready groups.
Digital Marketing
Google AdX Prebid Fix Could Take 15 Months
PubMatic's CEO says Google's AdX-Prebid fix needs 12 to 15 months. Here's what publishers, media buyers, and growth teams should track now.
Digital Marketing
Cyber5 Paid Media Prep: Start in September, Win in November
Cyber5 can drive nearly a third of November e-commerce revenue. Here's why your Google and Meta ads need prep months before Thanksgiving.
Social Media
Content Curation: Add Value Without Burning Budget
Curation saves time and builds authority when you add context, credit creators, and track what resonates. Here’s a practical 2026 workflow.
AI in Marketing
AI Agents Paid a Penny Per Page: The Experiment Explained
A hands-on x402 test charged AI agents $0.01 per crawl and watched Claude Code pay it. Here's why the model matters for publishers.
