Viral Campaigns
Budget Direct Puts Five Insurance Products on One Train
Budget Direct's new Runaway Train from 303 Sydney unifies car, home, travel, motorcycle and pet cover under one cost-of-living message.
Author: Crazy4Marketing Desk.
Digital Marketing
Google Search now shows Buy now on product panels
Google's Universal Cart is now appearing in US search results with Add to cart and Buy now. Here's what changes for retailers and ad measurement.
New Ads
South Australia’s New Gambling Harm Ads Focus on Mood, Not Money
SAUCE launches phase two of Spot the Harm. Stop the Harm, skewing to young men and early signs like mood, focus and relationships before financial loss.
Digital Marketing
IAB Tech Lab’s Trusted Server is the only fix it sees for Safari
IAB Tech Lab’s COO argues its Trusted Server is the only practical response to Apple’s Safari ad blocks, but production evidence is still missing.
Viral Campaigns
Woolworths Turns Customer Cravings Into a Christmas Carol
Inside Woolworths' first Droga5 ANZ festive campaign: a UGC challenge, a custom carol, and Spotify listeners' Christmas Cook Profiles.
Digital Marketing
Microsoft Gives AI Ad Copy 40 Guardrails in New Pilot
Microsoft Advertising now lets advertisers set up to 40 guidelines for AI-generated copy, and opens Conversions API and PMax search term reports.
Viral Campaigns
THE ICONIC’s ‘Hack Friday’ Puts 1.3M-Fan Duo in Newsroom
THE ICONIC rebrands Black Friday as Hack Friday with a shoppable newsroom anchored by Two Broke Chicks and their 1.3M followers.
Digital Marketing
Google AI Mode ads expand to 10 more countries — no opt-out
Google expands AI Mode ads to 10 more countries with no separate opt-out, plus multiturn ads in the US. Here's what changes for your campaigns.
Digital Marketing
Google’s Apple Messages button isn’t on its 42-country iOS list
A green Apple Messages button in a US Google Search ad opens a pre-written SMS. Google hasn't announced it and its iOS list omits the US.
SEO
DebugBear DNS Hijack: Remove the RUM Script Now
Attackers hijacked DebugBear's DNS to serve malicious JavaScript through its RUM tag. Here's what site owners and SEO teams must check now.
