Viral Campaigns
Steve Buscemi’s Space Villains Return in Telstra Security Sequel
Telstra brings back Steve Buscemi's failed space emperor to sell network security with humor, not fear—and builds real creative equity.
Author: Crazy4Marketing Desk.
Viral Campaigns
AAMI and Kylie Minogue Rescue the AFL Grand Final Ball
AAMI turned the 2026 AFL Grand Final pre-match into branded entertainment, with Kylie Minogue stopping the match ball in a red heel. Here's why it works.
AI in Marketing
Gen AI Ads Are Still Bach on a Moog—Time to Build a New Room
Marcus Byrne's synth history argues most AI advertising is faster versions of old ideas. The Kraftwerk lesson: make what was impossible before.
AI in Marketing
Scope3 Becomes Apostra: A 40-Person AI Ad Agent Bet
Scope3 has rebranded as Apostra, a neutral gateway where AI agents negotiate media across social, CTV, audio and OOH with no take rate.
AI in Marketing
YouTube’s AI Search Turns Creator Reviews Into a Buying Channel
YouTube's Ask YouTube now compares products, reads comments and shows timestamps, then hands viewers a product card to a merchant site.
E-commerce
YouTube Shopping Commissions Double as Enrolment Tops 1.3M
YouTube Shopping commissions doubled for creators and 1.3 million channels now tag products. Here's what the fine print means for brands and agencies.
E-commerce
Moulinex Shoppable Ads: 2.5x CTR, Blurry ROAS
Equativ and Valiuz ran live-priced Moulinex carousels. CTR lifted 2.5x and 75% of revenue hit stores, but the 'close to 3x' ROAS has gaps.
Digital Marketing
Pixalate Beta Adds Show Titles to CTV Bid Requests
Pixalate's OpenEPG DB and Pre-Bid API put show titles, genres and confidence scores into CTV auctions. Here's what buyers need to watch.
AI in Marketing
1 in 4 AI Product Citations Goes to a Paid Page
GetCited scanned 106,758 English AI citations and found 25.4% led to a monetized page, with 86% of answers carrying at least one.
Throwback
Gillette’s The Best Men Can Be: The Ad That Split Marketing
In 2019, Gillette turned its tagline into a cultural dividing line. Here's how the film was built, why it spread, and what it did for the brand.
