SEO
SEO Best Practices for Google and AI Search
SEO now has to satisfy Google and AI agents. Here are the layers that earn rankings, citations and brand mentions in an AI-first search world.
Author: Crazy4Marketing Desk.
AI in Marketing
AI Ad Label Duty Falls on Agencies, Not Clients
IAB Austria's new guide says agencies, not clients, normally carry AI ad labelling duty under the EU AI Act - and contracts must assign the role.
Viral Campaigns
Ant Melder: Why Ads Must Earn 10 Seconds of Attention
At LIA in Vegas, Cocogun's Ant Melder judged work through one question: does it earn 10 seconds against Ali Wong and streaming? Here's the filter.
Throwback
Evian Roller Babies: Anatomy of a 2009 Viral Ad
How Evian and BETC Euro RSCG turned CGI roller-skating babies into a global hit, a Guinness record and a masterclass in branding.
E-commerce
Buy with Prime: Amazon’s Prime Badge on Your Own Store
Buy with Prime puts the Prime badge, Amazon checkout, delivery and returns on your own store. Here's the fee stack, ad integrations and control trade-off.
SEO
Google-Extended: What It Blocks and What It Leaves Open
Google's robots.txt token can block Gemini training without hurting rankings. But AI Overviews and AI Mode sit outside it. Here's what to do.
Digital Marketing
YouTube Live Reactors Can Keep Ad Revenue From Others’ Videos
YouTube's Watch With expansion lets streamers monetise reactions to long-form videos. Dates, defaults and sponsor rights remain unclear.
Viral Campaigns
Voltas Beko’s Sense Toh Banta Hai: Campaign Breakdown
Voltas Beko’s new campaign drops jargon and puts Manoj Pahwa in everyday household buying moments for fridges and washing machines. Here’s the breakdown.
E-commerce
Amazon Seller Central Now Connects eBay, Shopify, TikTok and Walmart
Amazon is unifying eBay, Shopify, TikTok and Walmart orders inside Seller Central. Here's what's live now and what marketers should watch.
Viral Campaigns
BNZ Breakers Rebrand Taps Moana Energy and Adesanya Voice
Colenso BBDO gives the BNZ Breakers a moana-rooted identity and Longshot hero film voiced by Israel Adesanya. Here's why the rebrand matters.
