Digital Marketing
Spotify’s sales floor loses €53m to biddable auctions
Spotify's Q3 filing shows ad revenue up 9%, but the growth came from automated buying while direct sales dropped €53m. Here's what it means.
Author: Crazy4Marketing Desk.
Digital Marketing
Google and Meta’s New Terms Risk Fines Up to 10% of Sales
EU ceilings reach 10% of worldwide sales as Google and Meta rewrite data rules. No case is open yet, but product shifts could hit ad signals first.
E-commerce
Kirana to Cloud: The Shopkeeper’s Second Memory
From khata book to cloud, small shops are digitising daily operations. Here's what changes for the shop and its regular customers.
Digital Marketing
European Publishers Ask EU to Halt Meta’s Crawling Terms
European publishers are asking Brussels to freeze Meta's revised crawling terms before Nov 20 — and advertisers should treat the date seriously.
Digital Marketing
Jio Story: India’s Normal Day Runs on Invisible Data
Why the real Jio story for marketers is not the network, but the habit: UPI at a chai stall, maps on a road trip and study calls as daily utility.
AI in Marketing
EU AI Act: Advertisers Face 3% Turnover Fines
The EU AI Act's general application date is live. For marketers, the real risk is Article 50: undisclosed synthetic ads can cost 3% of turnover.
Digital Marketing
Jio Story: Five Humans, One Data Habit
From the midnight binger to Dadi's first video call, five everyday users reveal what happens when data stops being the bill and becomes the day.
Viral Campaigns
Saif Ali Khan Turns a 2-Year Ghee Prize Into a Brand Ad
The KBC ghee meme is now a full Gowardhan ad. Here's how brands can turn organic viral moments into owned media before they fade.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
Digital Marketing
Position-Based Attribution Still Lives in Enterprise Tools
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.
