Social Media
Jio Story: One Phone, Full House, Finale Night
The final over, the finale drop and the wedding reel turned one connection into India's shared stage. Here's what that shift means for marketers.
Author: Crazy4Marketing Desk.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
AI in Marketing
Jio Story: What Mummy’s Dal Question Teaches Growth Teams
The future of 5G, cloud and AI Everywhere isn't a keynote slide. It's a home cook asking for a dal recipe and getting a useful answer instantly.
SEO
AI Overviews hit 88% of commercial searches; clicks stay thin
Semrush tracked 400 US commercial keywords and found AI Overviews on 88%. Yet ChatGPT referrals were 0.62% of Google organic volume.
New Ads
Fortune Besan’s New Ad Makes Desi Chana the Hero
Fortune Besan puts Neena Gupta in a grandmother-granddaughter kitchen scene to make desi chana the consideration in everyday besan choices.
Social Media
Buffer’s 4 Analytics Features That Save Marketers Hours
Buffer Insights connects social data to Claude, tracks a weekly pulse and turns launch posts into measurable groups. Here's the workflow to steal.
E-commerce
Kirana to Cloud: The Khata Becomes a Customer Feed
The khata book is becoming a live customer feed. Inside the shift from pencil and trust to cloud-led reorders and hyperlocal first-party data.
Viral Campaigns
Nala’s Sorry To Offend You takes on breastfeeding stigma
Nala's 'Sorry To Offend You' returns with Laura Henshaw and a leakproof maternity bra to combat breastfeeding stigma.
Digital Marketing
Jio Story: What a Normal Day Asks of Data Now
From a chai-stall UPI ping to a study call and a family map, India's data decade now runs through the day's most ordinary shared moments.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
