Digital Marketing
LinkedIn CTV Ads Enter DV360 with a 2.6x B2B Awareness Claim
Google's DSP can now buy LinkedIn profile-based CTV ads for US campaigns, as B2B professional data moves deeper into programmatic streaming.
Author: Crazy4Marketing Desk.
Digital Marketing
Jio Story: The Collective Nostalgia Loop Behind a Data Moment
Shared moments like the first video call home turned a data plan into cultural glue. Here's why 2016 still anchors brand recall.
AI in Marketing
ChatGPT Ads Hit $1B Run Rate: Inside the LLM Ad Stack
OpenAI breaks down how ChatGPT Ads selects and serves ads separately from answers, plus why winning an auction doesn't guarantee impressions.
Growth Hacking
Jio Story: 170 Days That Reset Marketing’s Data Playbook
What the 2016 Welcome Offer taught marketers: when data stops being the question, the brief shifts from pricing to habits and daily behaviour.
Ad Reviews
OPPO Find X10 ad review: True to the Moment
OPPO's Find X10 film swaps a single hero for everyday unposed moments. Our review scores the creative idea, craft and spread potential.
Viral Campaigns
Comet Taps Saif Ali Khan for Aeres Sneaker Collection
Saif Ali Khan fronts Comet's Aeres sneaker collection in his first official Instagram brand collaboration, giving the D2C label a built-in viral news hook.
Digital Marketing
Google Ads swaps flat new-customer bonuses for 5x multipliers
Google Ads now lets retailers scale new-customer conversion value from 1.1x to 5x, replacing flat bonuses across Search, Shopping, PMax and Demand Gen.
Digital Marketing
Jio Story: Data Left the Budget Line
The 2016 shift from rationed data to unlimited access rewired how India plans, buys and measures. A marketer's read of the change.
AI in Marketing
Walmart lets AI agents buy within a $50 or $100 cap
Walmart just opened a gated door for AI shopping agents: separate profiles, customer-set limits like $50 or $100, and rules that can block rule-breakers.
Social Media
Jio Story: Festival Feeds Run on Local Voices
How village-to-city video calls, hostel Wi-Fi culture and regional creators turned India's festival moments into shared local media.
