Digital Marketing
Jio Story: The Five Human Moments Behind India’s Data Decade
From saving data to sharing moments: the five daily routines that explain India's data decade for marketers, creators and local businesses.
Author: Crazy4Marketing Desk.
New Ads
Sephora Australia says The Search Is Over in new Only at Sephora push
Sephora Australia launched Only at Sephora via Hatrik House, using the line The Search Is Over to make exclusive beauty brands feel like a destination.
SEO
AI Mode Cut External Clicks 18.8 Points. What Now?
Google's AI opt-out is live for every site. Being indexed now buys eligibility, not a visit—and the 18.8-point click drop shows why.
Digital Marketing
Meta will make advertisers liable for AI ad edits on Oct 30
Meta’s revised Commercial Terms put advertisers solely responsible for AI-generated ad edits from October 30, even when Meta switches them on.
AI in Marketing
Google’s Pichai: AI agents will browse pages and use protocols
Google CEO Sundar Pichai says AI agents will reach websites two ways: human-style browsing and agent-native protocols like UCP. Here's what to do.
Digital Marketing
How Google erased a 20% ROAS surplus in 3 weeks
smec data shows median budget-limited campaign went from beating ROAS target by 20% to roughly matching it within three weeks of Google's Aug 17 change.
Social Media
93% Say Social Intelligence Is Essential; Only 10% Embed It
Sprout Social's guide reveals a structural gap: 93% of leaders see social intelligence as essential, only 10% embed it. Here's how to fix it.
SEO
Comparison Posts, Roundups and Listicles Still Have SEO Value
Comparison posts, roundups and listicles aren't dead. Search Engine Journal says use them for users, not algorithms, to earn traffic.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
SEO
SEO at Scale: 40,000 Pages, Two Marketers, One Playbook
Semrush's SEO at scale guide shows how a two-person team can manage 40,000 URLs by fixing templates, not pages. Here's the playbook.
