AI in Marketing
Resemble AI claims 98.8% catch rate on disguised AI agents
Resemble AI's RAD-S1 claims a 98.8% catch rate on disguised AI agents, while six bot tools caught 3.1-14.8%. But the self-run test has gaps.
Author: Crazy4Marketing Desk.
AI in Marketing
Amazon: Alexa Shopping Users Spend 50% More Per Order
Amazon's CEO says US Alexa for Shopping users spend 50% more per order, and 400M have used the AI assistant. Here's why brands need to care.
Digital Marketing
Affle to Buy Perion for $420M at 34.5% Premium
Affle will pay $11.70 a share in cash for Perion, valuing the ad tech firm at $420M. A 40-day go-shop could still draw a higher offer.
Digital Marketing
Google Gemini Drops UTM Tags After Three Weeks
Gemini has stopped adding utm_source=gemini to cited links after a three-week run, hiding app clicks in Direct. Here's what marketers should check.
AI in Marketing
Only 14 of 29 AI products let users stop ad data sharing
A 788-setting audit of 30 AI products finds most lack a real ad data-sharing opt-out. Here's what that means for AI-powered marketing stacks.
SEO
Google, Microsoft, OpenAI Back Shared AI Training Opt-Out
Google, Microsoft and OpenAI plan to honor one robots.txt token for AI training preferences. The catch: each company maps it differently.
SEO
Eskimoz Bets on an Integrated SEO, AI and Paid Acquisition Stack
The agency’s new model fuses SEO, generative engine optimisation, paid media and content into one acquisition workflow. Here’s why silos are now costly.
New Ads
Hinge’s New Campaign Finds Romance in Everyday Gestures
Hinge's new campaign from Talented trades grand romance for tiny, telling gestures in four films and six shorter stories, under Designed to be Deleted.
Digital Marketing
Supply-Side Targeting Hits 51% of OpenX CTV Spend
OpenX says supply-side targeting reached 51% of its 2025 CTV deal spend, up from 9% in 2022. But taxonomy and client-only interviews shape that story.
Digital Marketing
US pop-under ads cost 28x Pakistan’s rate
PPCmate's October data shows US pop-under inventory at $5.31 CPM versus $0.19 in Pakistan. Here's how media buyers should read the 28x spread.
