Digital Marketing
Meta Q3: US ad prices climb 23% as revenue grows 26%
Meta's Q3 ad revenue hit $64.6B, but the real story for marketers is pricing: US and Canada ad costs rose 23% while impressions grew just 8%.
Author: Crazy4Marketing Desk.
Digital Marketing
Jio Story: The Quiet Utility Layer of an Ordinary Day
UPI at a chai stall, a study group on video call, maps on a family road trip: how Jio's everyday utility became the marketing floor.
AI in Marketing
42 ads to find one winner: Cuttable relaunches AI ads that learn
Cuttable's $20M Series A relaunch turns past ad performance into the next campaign. Its data: brands need about 42 ads to find one that works.
Digital Marketing
Dadi’s First Call, the Midnight Binger and Jio’s Data Reset
Five everyday lives show how India moved from saving data to sharing moments: the saver, the binger, the kirana owner, the creator and Dadi.
New Ads
Liberal Party Victoria’s $90 petrol ad attacks Ben Carroll
Liberal Party Victoria rolled out a petrol-pump attack ad skewering Premier Ben Carroll over a forgotten $90 fuel bill. Here’s the creative breakdown.
Digital Marketing
357 days: WhatsApp Cloud API marketing messages sunset
Meta sets October 13, 2027 to end marketing messages on the WhatsApp Cloud API. Here is the migration checklist, hidden cutoffs and regional limits.
AI in Marketing
ChatGPT Ads expands to 89 countries and 100K advertisers
OpenAI expanded ChatGPT Ads to 26 more countries, taking the ad surface to 89 markets and a cumulative 100,000 advertisers. Here's what marketers need to know.
AI in Marketing
100,000 ChatGPT advertisers face default ad rewrites
OpenAI is switching on creative enhancements for ChatGPT ads by default, letting copy, images, languages and URLs change without approval.
AI in Marketing
Google gives PMax advertisers 6 weeks to opt back out
New Performance Max campaigns will extract landing page images by default even if account-level Dynamic Images is off. Six weeks to fix your payloads.
Digital Marketing
Meta’s creator ads hit $15bn run rate, up 97%
Partnership ads now annualise at $15bn after 97% YoY growth. Nearly 10M advertisers used Meta's AI creative tools, and Muse passed 10M setups.
