AI in Marketing
ChatGPT’s Hidden Safety Check Can Erase Your Site
OpenAI's Aura site-safety check can block ChatGPT browsing before a request reaches your server. Here's how to detect a false block and what to do.
AI in Marketing.
AI in Marketing
Invoca’s AI Agents Turn Google Search Chats Into Booked Revenue
Invoca's new beta puts AI agents inside Google Search chat entry points. They qualify leads, book appointments and send revenue back to Google Ads bidding.
AI in Marketing
Google Search Growth Slows to 12% as AI Mode Monetization Lags
Google Search revenue rose 12% to $63.35B in Q3 2026, but lower AI Mode monetization slowed growth. Here's what advertisers need to know.
AI in Marketing
AI search ads at 0.91% CTR: stop reusing Google creative
ChatGPT ads in Australia are pulling 0.91% CTR versus 6.4% for Google Search. UNTMD says the fix is purpose-built AI creative before Black Friday.
AI in Marketing
Jasper AI SEO Workflow: How to Use It Without Tanking Quality
Jasper AI can draft SEO content, but rankings depend on briefs, human review and separate GEO metrics. Here is a practical four-week workflow.
AI in Marketing
Meta claims 2.4% Facebook conversion lift from Andromeda
Meta's rebuilt Andromeda retrieval stage scores over 1B ads per GPU server and claims a 2.4% Facebook conversion lift. No new settings, no audit.
AI in Marketing
StackAdapt Retargets ChatGPT Ad Viewers on CTV, Display
StackAdapt now turns ChatGPT ad views into retargeting audiences across CTV and display. Here's what to watch before scaling budgets.
AI in Marketing
Sprinklr opens beta of 6 AI agents; only 27% can prove AI ROI
Sprinklr's six AI marketing agents are in beta, but its own study finds only 27% of practitioners can precisely quantify AI results. Here's what to do.
AI in Marketing
AI powers 52% of ad fraud schemes ADEX flagged
ADEX found AI involvement in 52% of the ad fraud schemes it flagged in 2026. Here's what that number does and doesn't mean for marketers.
AI in Marketing
Google Opens Connected Apps Preview: 50+ Apps Live
Google's Connected Apps preview gives brands a formal route into Search and Gemini. 50+ apps are live; here's what marketers need to know.
