AI in Marketing
How AI Helps Henkel Scale 60,000 Creator Assets
Henkel went from 300 to 400 brand assets a year to 60,000 Pravana creator posts. AI workflows now decide what to review, boost, and scale.
AI in Marketing.
AI in Marketing
ChatGPT Ads and GEO: Paid vs Earned AI Visibility
OpenAI and Go Fish Digital break down how ChatGPT ads stay separate from earned recommendations—and how to measure visibility when last-click fails.
AI in Marketing
DS Group’s DCODE 2.0 Puts AI at Marketing’s Core
DS Group, WPP Media and MICA launched DCODE 2.0, an open-access playbook weaving AI into search, paid media, performance and creative.
AI in Marketing
ChatGPT Ads Hit 47% of Gaming Chats, Data Shows
Comscore found ChatGPT ads in 47% of U.S. gaming chats in June, up from 3% in March. Here's what it means for AI ad budgets.
AI in Marketing
Assemble Launches DMCC as AI Search Forces New Playbook
Assemble's new Digital Marketing & Communications Council unites 394 companies as members report 40–60% traffic drops from AI search.
AI in Marketing
AI Interactive Ads Bring Personalization at Scale Closer
AI-generated interactive ads are moving from concept to real campaigns, turning ad views into responsive, intent-driven experiences.
AI in Marketing
GenAI Creative Tools Cut Ad Production Costs
At Brandweek 2026, Higgsfield AI showed how agentic creative tools can speed up ad testing and cut production costs without replacing human ideas.
AI in Marketing
Fintech AI Visibility: Why Category Focus Wins
New analysis of 68,334 AI answers shows fintech brands win by owning a category, not chasing volume. Here's what marketers should do.
AI in Marketing
MurphyCobb Launches Amplify to Vet AI Ad Production Tech
MurphyCobb spins out vendor-neutral Amplify to help brands test AI, digital twins and automation before scaling ad production.
AI in Marketing
Shopify CEO: AI Slop Grenades Shift Work to Coworkers
Lütke warns that unchecked AI output creates slop grenades that push review work onto teammates. Here's what marketing teams should do.
