AI in Marketing
Only 48% Have Ad Rules Despite 86% AI Marketing Use
IAB Europe's 2026 AI survey finds 86% use AI for marketing, but only 48% have ad-specific rules and performance scores sit at 2.76 out of 5.
AI in Marketing.
AI in Marketing
Jio Story: The Kitchen Counter Is Where the Future Clicks
5G, cloud and AI stop sounding like jargon the moment Mummy asks for a dal recipe. How everyday scenes make big tech click for real users.
AI in Marketing
Meta Delays AI Terms to Nov 20. Trust Problem Stays
Meta moved its commercial and self-serve ad terms to November 20, but the crawling, liability and AI-edit clauses remained. Here is what advertisers must check before the date.
AI in Marketing
600 OKF Files Power a Paid SEO Audit Business
Marie Haynes has turned roughly 600 OKF markdown files and Gemini 4 Argon into automated, paid SEO audit reports. Here’s how the economics work.
AI in Marketing
AI Search Flunked 60%+ of Source Tests. Audit Your GEO Report
AI visibility reports need more than a good number. This GEO audit shows how to inspect sources, recalculate rates, and stop counting customers twice.
AI in Marketing
ChatGPT Ads hit SA: 1.2B+ weekly users in play
OpenAI's ChatGPT Ads have landed in South Africa. Woww is offering managed campaigns to help brands reach the platform's 1.2B+ weekly users.
AI in Marketing
Jio Story: What Mummy’s Dal Question Teaches Growth Teams
The future of 5G, cloud and AI Everywhere isn't a keynote slide. It's a home cook asking for a dal recipe and getting a useful answer instantly.
AI in Marketing
Google’s Pichai: AI agents will browse pages and use protocols
Google CEO Sundar Pichai says AI agents will reach websites two ways: human-style browsing and agent-native protocols like UCP. Here's what to do.
AI in Marketing
From Oct 30, Advertisers Own Meta’s AI Ad Mistakes
Meta’s new terms make advertisers liable for AI ad edits, even when Meta enables them by default. Here’s what to audit before Oct 30.
AI in Marketing
ChatGPT Ads Hit $1B Run Rate: Inside the LLM Ad Stack
OpenAI breaks down how ChatGPT Ads selects and serves ads separately from answers, plus why winning an auction doesn't guarantee impressions.
