AI in Marketing
Claude Hits 72.3% of Marketers, ChatGPT Gap at 2.2 Points
Basis's fourth AI survey shows Claude at 72.3% of marketers, ChatGPT at 74.5%, but only 6.5% measure AI ROI with real benchmarks.
AI in Marketing.
AI in Marketing
8 of 10 AI Tools Cited a Made-Up Concept Within a Week
A Fudan study found 8 of 10 AI search tools cited a planted fake concept within a week. Here's what marketers should do.
AI in Marketing
39% of Marketers Fear AI Will Replace Their Role
A survey says 39% of marketers believe AI will replace them. The playbook that keeps you relevant is human creativity plus AI speed.
AI in Marketing
Jio’s 5G, Cloud and AI Promise, Told Through Dal
A kitchen-counter dal recipe shows how Jio's 5G, cloud and AI priorities become a daily marketing brief for the next wave of consumer tech.
AI in Marketing
Meta’s AI training clause is still in the Oct 30 terms
PPC Land checked Meta's official preview on Oct 18: the 'train' sentence is still in the Oct 30 Commercial Terms, with no ads-only limit.
AI in Marketing
Amazon’s $100-a-Day AI Campaigns Put Targeting on Autopilot
Amazon's unBoxed 2026 reset puts AI-managed buying first, with manual controls in advanced settings and a $100 daily floor for full-funnel campaigns.
AI in Marketing
ChatGPT Citations: Only 26.2% of Pages, 48.7% of Sites Match
A preprint finds Google plus OpenAI's API matched just 26.2% of ChatGPT-cited pages but 48.7% of sites. What that means for AI visibility tracking.
AI in Marketing
Google’s 400-Publisher AI Deal Leaves the Terms Wide Open
Google says 400+ publications now feed its News AI features, but payment terms, definitions and click data stay hidden. Here's what to watch.
AI in Marketing
AI licensing fees may never pay creators
A new University of Amsterdam paper argues EU AI licensing revenue often goes to copyright holders, not the original creators. Here's why marketers should care.
AI in Marketing
DeepSeek prices AI web search at $0.75 per 1,000 calls
DeepSeek opens Search and Fetch APIs at $0.75 per 1,000 calls; Cloudflare grades bots on post-approval conduct. Here's why marketers should care.
