Digital Marketing
Jio Story: Five Humans, One Data Habit
From the midnight binger to Dadi's first video call, five everyday users reveal what happens when data stops being the bill and becomes the day.
Digital Marketing.
Digital Marketing
Safari Can Turn a Click into a Stranger in 24 Hours
Safari caps click-ID cookies at 24 hours and script storage at 7 days. Here's what to change in attribution and tracking now.
Digital Marketing
Position-Based Attribution Still Lives in Enterprise Tools
Google removed position-based attribution from Ads and GA4 in 2023, but the 40/20/40 model survives in enterprise tools. Here's what to know.
Digital Marketing
Safari 27 blocks email-based identity tracking
Safari 27 blocks email-to-ID resolution while Google leans on signed-in data. Here's how customer journey tracking is changing and what to do.
Digital Marketing
Value-Based Bidding: Not All Conversions Are Equal
Google, Meta, TikTok and Microsoft now bid on predicted conversion value. Here's the expected value math, the data thresholds, and where advertisers get it wrong.
Digital Marketing
Server-Side Tracking Still Needs Consent, iubenda Explains
iubenda's new guide and white paper argue server-side tracking can recover lost signal but does not remove GDPR and ePrivacy consent duties.
Digital Marketing
Affiliate impact doubles outside last click: 24.92%
Germany's BVDW says last-click attribution shows affiliates in just 12.41% of transactions, while full-journey tracking puts them in 24.92%.
Digital Marketing
HORL Brings Its 76-Country Sharpener Story to Australia
Compass Studio will run a 12-month PR push as the German rolling sharpener maker prepares its first Australian retail partners.
Digital Marketing
Jio Story: The Welcome Offer’s Real Brief Was Behaviour Change
The 2016 Welcome Offer reset what India expected from a connection. Ten years on, it reads as a behaviour change brief for marketers, not just a pricing move.
Digital Marketing
Jio Story: From Rationed Data to the Pocket Internet
The 2016 unlimited data reset didn't just change networks; it rewrote everyday customer habits, creative constraints and the growth team's brief.
