Digital Marketing
DV360 API v5 beta brings 3 migration traps for ad teams
Google's DV360 API v5 beta removes Customer Match audience management, resets deal IDs and reshapes audience targeting. Here's how agencies should prepare.
Digital Marketing.
Digital Marketing
DV360 Marketplace Adds Gemini Curated Bundles, 50-Package Limit
Google's first Marketing Platform Drop turns the DV360 Marketplace into a Gemini-curated shop with a hard 50-package line item cap.
Digital Marketing
Meta: Under-50-Conversion Ad Sets Cost 28% More
Meta's peak-season guidance says ad sets under 50 weekly conversions cost 28% more per purchase. Use the formula and consolidate before Q4.
Digital Marketing
Google Ads splits child safety rules into two penalty tiers
Google Ads turns its CSAE policy into a standalone Child Safety policy with two penalty tiers from Jan 11. Egregious violations still mean instant bans.
Digital Marketing
Google Ads: Set Search Partner Spend to 0%
Google now lets advertisers cap Search Partner Network spend by share — and PMax can go to 0%. Here’s what changed and how to test it.
Digital Marketing
Google Ads Now Writes Your Review Summaries in 4 Markets
Google Ads now writes positive-only review summaries for Search ads in 4 markets. Advertisers can't edit the copy, and Google controls when it appears.
Digital Marketing
Google Ads ROAS tolerance: what a 10% discount buys
Google Ads now lets you set how far Smart Bidding may undershoot your ROAS target to reach new queries. Here's how the tolerance works and when to use it.
Digital Marketing
Google Ads adds 4 source columns to AI Max report
Spotted in a live account before any official announcement, four new columns show which parts of an AI Max click Google's automation chose.
Digital Marketing
Google lets Shopping and PMax trade 30% ROAS for volume
Google Ads has documented Smart Bidding Exploration for Shopping and Performance Max. Here's what the 5–30% ROAS tolerance means for retail accounts.
Digital Marketing
The Psychology of a Shared First Video Call
Why 'my first video call home' became a shared mental timestamp—and how brands turn such moments into cultural memory, not just reach.
