Digital Marketing
99% Expect 24/7 Support: Revive the 4 Ps
Neil Patel breaks down Product, Price, Place and Promotion—and why 99% of customers expect 24/7 support more than personalized offers.
Digital Marketing.
Digital Marketing
Cleaner Data Lifts Demand Gen Conversions 20%+: Google
Microsoft, Meta, OpenAI and Google all shifted campaign controls in October. The big signal: cleaner data drove 20%+ Demand Gen uplift.
Digital Marketing
Google’s Gmail ad promise now has an exception
Google's 5-year promise not to use Gmail, Drive or Photos for ads now has an exception. Here's what it means for your campaigns.
Digital Marketing
Jio Story: The Nostalgia Loop Behind India’s Shared Screens
Why a first video call home and the 2016 data moment became shared reference points, and how brands can build on common memories without claiming them.
Digital Marketing
Jio Story: The Welcome Offer Rewired Data Expectations
The 2016 Welcome Offer didn't just give free data—it rewired what India expected, turning cost into habit and changing every brief after.
Digital Marketing
Jio Story: The Habit Reset Marketers Are Still Catching Up To
The 2016 shift from data coupons to always-on access rewired customer expectations. Here’s what changed and what marketers should unlearn.
Digital Marketing
Jio Story: The Four Data Habits Behind Every Viral Feed
Jio's four data archetypes—Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty—show how India moved from data cost to data culture.
Digital Marketing
Jio Story: What a Normal Day Asks of Data Now
From a chai-stall UPI ping to a study call and a family map, India's data decade now runs through the day's most ordinary shared moments.
Digital Marketing
Affiliate pay nearly a third of a creator’s Shorts income
Creator marketing in India is shifting from reach and likes to clicks, sales and incrementality as YouTube Shopping and per-click deals grow.
Digital Marketing
Jio Story: The Five Human Moments Behind India’s Data Decade
From saving data to sharing moments: the five daily routines that explain India's data decade for marketers, creators and local businesses.
