Digital Marketing
WPP Keeps Coca-Cola Media in ANZ as Omnicom Takes North America
WPP holds Coca-Cola media in Australia and NZ, while Omnicom takes North America in a global marketing model reset. Here's what it means.
Digital Marketing.
Digital Marketing
F1 launches audio ads on Consumable’s 220M-user network
Formula 1 and Consumable launch the F1 Audio Network, turning F1 fandom into buyable sound-on audio inventory across 220M US monthly users.
Digital Marketing
Are You a Hotspot Hero or Reel Royalty? India’s Data Archetypes
India's data decade produced four consumer archetypes—Data Saver, Midnight Binger, Hotspot Hero, Reel Royalty—and a sharper way to segment.
Digital Marketing
Google Ads will end hidden 50% Display split in Feb 2027
Google Ads will make the Display Network budget split visible in February 2027, ending a hidden 50% backend allocation. What to check now.
Digital Marketing
Spotify’s Direct Ad Sales Drop €53m as Biddable Media Soars
Spotify's ad revenue grew 9% to €482m — but automated channels added €91m while direct sales lost €53m. What the shift means for audio ads.
Digital Marketing
Meta Delays Ad Terms to Nov 20 as AI Crawling Row Intensifies
Meta pushed its revised Commercial Terms and Self-Serve Ad Terms to Nov 20 after publisher complaints. Here's what the crawling clause means for brands and what to audit now.
Digital Marketing
Junior Hires in AI-Exposed Roles Are Down 19%
AI-exposed junior roles are running 19% below trend because entry-level seats aren't being filled. Here's how to fix your 2027 marketing budget.
Digital Marketing
Jio Story: When UPI, Video Calls and Maps Became Routine
UPI at the chai stall, a study group call, maps on a road trip: the most ordinary day now runs on a quiet data layer.
Digital Marketing
Jio Story: Five Humans, One Invisible Data Layer
The saver, midnight binger, kirana owner, creator and Dadi reveal the behavior layer marketers keep missing.
Digital Marketing
99% Expect 24/7 Support: Revive the 4 Ps
Neil Patel breaks down Product, Price, Place and Promotion—and why 99% of customers expect 24/7 support more than personalized offers.
