Digital Marketing
Google Ads Is Automating More: Your Measurement Must Catch Up
As Google Ads automates bidding, placements and creative, your conversion goals are the real steering wheel. Here's how to build a baseline that proves ROI.
Digital Marketing.
Digital Marketing
Jio Story: The Decade Data Stopped Being a Cost
From cyber cafe queues to a phone in every pocket, India's 2016 data reset changed the marketing brief. Here's what growth teams should unlearn.
Digital Marketing
Which Data Decade Character Are You: Saver, Binger, Hero, Royalty
The Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty are more than memes—they're a read on how India's data decade rewired behaviour.
Digital Marketing
Lead Gen Forms: LinkedIn’s 121% ROAS Format Has a Quality Catch
Pre-filled LinkedIn and Meta lead forms raise volume but can lower intent. Here's how to run them without buying weak B2B leads.
Digital Marketing
Jio Story: A Chai Break, a Study Call and One Quiet Data Layer
UPI at the chai stall, a study group on a video call, maps on a road trip—the best campaign is the one that disappears into the errand.
Digital Marketing
Jio Story: Five Habits That Outlived the Data Meter
The data meter went quiet and five human habits took over: saver, binger, kirana owner, creator and Dadi. Here's the marketing shift inside the memory.
Digital Marketing
Quit’s Q evolves for the vaping generation
Cancer Council Victoria's Quit brand gets its biggest refresh in decades, keeping the iconic Q but reframing it for vaping, pouches and a national audience.
Digital Marketing
Universal Ad ID: The 8 Failure Points Marketers Must Audit
IAB Tech Lab's new Universal Ad ID checklist names eight ways the creative identifier is lost in ad systems. Here's how to audit your stack.
Digital Marketing
Meta lets advertisers set age and gender per creative
Meta just switched on creative-level age and gender pairing for API advertisers, but only if ad sets stay broad and Advantage+ audience stays off.
Digital Marketing
Trade Desk touts 41% ROAS lift but no sample size
The Trade Desk says retail data drove 41% higher ROAS and 25% lower CPA, but no sample size, attribution model or matched comparison backs it.
