Digital Marketing
Why ‘My First Video Call Home’ Works as Collective Nostalgia
Why 'my first video call home' and the 2016 data moment behave like shared memories—and how brands can build on collective nostalgia.
Digital Marketing.
Digital Marketing
Jio Story: The Welcome Offer’s Quiet Marketing Pivot
The 2016 Welcome Offer reset India’s data expectations. Here’s what marketers can still take from the shift from cost to habit.
Digital Marketing
Content marketing hits $107B in 2026—here’s your stack
Hootsuite's 2026 roundup of content calendar tools shows scheduling is table stakes. Here's how to choose a system that earns its budget.
Digital Marketing
Jio Story: From Rationed Recharge to Always-On Day
From cyber cafe tokens to a phone in every pocket: how the shift from rationed data to always-on access rewired India's everyday customer journey.
Digital Marketing
Data Saver, Binger, Hotspot Hero or Reel Royalty?
India's data decade created four behavioural archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Read the behaviour, not the box.
Digital Marketing
Adweek’s 2026 Agency of the Year Shortlist Is Here
Adweek has named the agencies in the running for its 2026 Agency of the Year awards. Here’s who made the cut and why marketers should care.
Digital Marketing
TACoS: The Metric That Shows True Amazon Ad Dependence
TACoS divides ad spend by total sales, not just ad-attributed revenue. Here's why Amazon sellers use it and where it still falls short.
Digital Marketing
Google-Listed Ad Vendor Delivered Spyware to 45 Devices
Google-listed ad vendor Discover-Tech delivered Candiru spyware to at least 45 Al Jazeera devices via targeted programmatic ads, Citizen Lab found.
Digital Marketing
Jio Story: Everyday Tasks Don’t Check the Meter
The data meter faded. UPI at the chai stall, study calls and road-trip maps show how Jio turned connectivity into everyday utility.
Digital Marketing
TrueView Views: YouTube’s 30-Second Attention Contract
How TrueView views work in Google Ads: watch-time thresholds, CPV bidding, the October 2025 metric rename and the GVP inventory dispute.
