Digital Marketing
India’s Four Data Selves: Which One Are You?
India's data decade produced four consumer rituals: saving, binging, sharing a hotspot and creating reels. Here is why marketers should read them.
Digital Marketing.
Digital Marketing
Reddit Claims 80% OptiScore Cuts CPA by 19.6%
Reddit added a campaign planner, 0-100% OptiScore and CBO to Ads Manager, claiming 80%+ scores bring 19.6% lower CPA. Here's what to test.
Digital Marketing
Why the $63bn fraud figure hides CPM display waste
Augustine Fou challenges the $63bn invalid traffic estimate: click-based rates miss CPM impression fraud. Here's what to check in display and video buys.
Digital Marketing
Salesforce to Buy Braze for $5.66B in Cash
Salesforce has signed a deal to acquire Braze for about $5.66 billion, putting two Gartner marketing hub leaders under one roof. Here's what it means.
Digital Marketing
Jio Story: The Everyday Utility Layer India Runs On
Inside India's daily utility layer: UPI at the chai stall, study calls and maps on a road trip—what marketers learn when data stops being the story.
Digital Marketing
Campbell’s Bets 85% of Media on Digital for Weeknight Meals
Campbell's will put roughly 85% of its working media budget into social, creator, e-commerce and AI channels in fiscal 2027 to own everyday meals.
Digital Marketing
Jio Story: The Five Routines That Carried India’s Data Era
From the data saver to Dadi's first call, five daily routines show how Jio's 2016 data reset became India's always-on marketing behaviour.
Digital Marketing
TikTok eyes $17B US ad year as it launches AI network
TikTok expands beyond the feed with a native ad network, agentic commerce and social search automation as US ad revenue heads past $17 billion.
Digital Marketing
Your Next AI Clicks Start in Customer Calls
Call transcripts hold the questions and objections your content and AI prompts are missing. Here's how to turn them into qualified leads and better content.
Digital Marketing
Jio Story: When a Video Call Becomes Shared Nostalgia
Why the first video call home works as collective nostalgia and what brands can learn from turning a launch into a shared memory.
