Digital Marketing
Jio Story: 2016 to Now, Data’s Everyday Reset
A look at how India's data habit reset after 2016, from rationed packs to background updates, and what marketers should learn from it.
Digital Marketing.
Digital Marketing
GA4 Captured Only 32% of a Retailer’s Holiday Orders
An audit of eight UK ecommerce brands found GA4 captured just 32% of one retailer's Christmas orders. Use this weekly check before peak season.
Digital Marketing
Which Data Archetype Are You: Saver, Binger, Hotspot or Reel?
India's data decade created four user archetypes: Data Saver, Midnight Binger, Hotspot Hero and Reel Royalty. Here's how marketers can target each.
Digital Marketing
The New Watch Party Is a Single Jio Screen
Cricket nights, series finales and wedding reels show India's pop culture is collective again, and marketers need to design for the room.
Digital Marketing
Meta Pixel counts more sales; 8.9% of Meta ads flagged as AI
From November 12, Meta counts more conversions by default right before Black Friday. Separately, 8.9% of Meta ad files were flagged as AI-generated.
Digital Marketing
Jio Story: Chai, Class and Road Maps on One Data Day
The chai stall, the study call and the family road trip now share one quiet layer: data as everyday utility. What it means for marketers.
Digital Marketing
Jio Story: 524 Million People, Five Everyday Habits
When data stopped being the bill, five habits told India's real Jio story: the data saver, the binger, the kirana owner, the creator and Dadi.
Digital Marketing
One Ad Buyer Topped Starlink Bids in 105 Countries
TrendAI and Reuters tie an ad buyer to surveillance of Starlink users via programmatic auctions, topping bids in 105 countries.
Digital Marketing
Fortune 500 Advertisers Decide the Open Internet’s Fate
Jeff Green's new essay argues big ad budgets decide whether the open internet survives AI walled gardens. Here's what to ask before spending.
Digital Marketing
Google Lets Connected Apps Feed AI Mode Ads
Google's October 16 privacy change lets Gmail, Photos and Drive signals influence AI Mode ads for opted-in users. Here's what advertisers can and can't control.
