Digital Marketing
EU Draft Removes GDPR AI Opt-Out and Reworks Cookie Rules
Leaked EU Council text strips the GDPR AI clause's unconditional opt-out and moves cookie consent rules back to ePrivacy, changing ad measurement.
Digital Marketing.
Digital Marketing
Substack Is a Growth Channel, Not Just a Newsletter
Substack combines email, Notes, Chat, and Live into one audience engine. Here's why marketers and creators should treat it as a growth channel.
Digital Marketing
The Auction Is the Easy Part of a Media Buyer’s Week
Bids feel productive, but they are not where media buyers win. Here's where the real weekly leverage lives and how to rebalance your paid media time.
Digital Marketing
Refinery89 Adds In-Flight Brand Lift Benchmarks
Refinery89 is adding Brand Metrics surveys to its Brandformance offer, giving advertisers live awareness, consideration, preference and purchase intent data.
Digital Marketing
Brand Lift: The Randomized Metric Behind Upper-Funnel Spend
Brand lift studies compare exposed and control groups to measure ad recall, awareness and consideration. Here's how to read the results and avoid weak tests.
Digital Marketing
Google Analytics Now Supports Hostname Include Filters
Google Analytics rolls out hostname include filters, shifting from exclude lists to approved domains for cleaner data. Here's why it matters.
Digital Marketing
Joyn Pause Ads Open to Trade Desk Programmatic Deals
Seven.One makes Joyn's pause ad bookable through The Trade Desk Programmatic Guaranteed deals, opening 20 million monthly impressions to buyers.
Digital Marketing
Why Nobody Buys Media Without a Rulebook
PPC Land frames paid media as a rule-based game. Here's why smart buyers study platform policies, auction mechanics and proven playbooks first.
Digital Marketing
Meta Ads Get Pricier: India’s D2C Brands Rethink Spend
Rising Meta CPMs and automated auctions are squeezing D2C brands. Here’s why costs are up and how smart teams are adapting their performance playbook.
Digital Marketing
Google Analytics Adds Hostname Include Filters
GA4 now supports hostname Include filters, turning an exclude-only control into an allowlist. But missed hostnames mean permanently lost data.
